Hi, I'm Sandra Kulli. My goal is to help my clients create extraordinary places, and to save time and money in the process.

Great placemaking, like any art, begins with observing. Listening. And learning. Coming to understand the people, the local community, the geography … the opportunity. And translating that into something of lasting value.

Knight Cities Podcast: Sandra Kulli on creating community

“How do you create a sense of community in a brand new development? It’s a question Sandra Kulli, a real estate marketing strategist, has been wrestling with for years. She is president of Kulli Marketing, and we had a chance to catch up recently in Todos Santos, Mexico, the site of one of her newest projects, Tres Santos. It’s a project that could have been a typical resort on the Pacific, but the developer chose instead to forego gates and golf courses to reach for an authentic connection to the people in this small Mexican town.”

“This week on “Knight Cities,” Sandra and I talk about what people want out of community today and how to deliver it.”

How do you create a sense of community in a brand new development?

My experience is long and varied, consulting with developers, builders, architects, planners and marketers around the country (and in some other parts of the world) about the business and art of placemaking. I’m an advocate of thoughtful design and innovative problem-solving, from urban infill to new communities, and pretty much everything in between.

What I’ve learned is that community is local. And personal. So I look for the human connection. We can learn more from a casual conversation in the neighborhood café than from a behind-the-glass focus group because people let their guard down and tell you what they truly care about.